Digital Business Analyst

3 weeks ago
# of Openings


We are seeking an experienced Digital Business Data Analyst to join our Detroit-based E-commerce team, hit the ground running, and augment our talented staff with their impressive data science abilities.  This role requires knowledge of all aspects of data analytics including performance reporting, web user experience analysis, and forecast / planning development.  A successful applicant understands the power of teamwork and is energized working in a fast paced and dynamic environment.


  • Build ecommerce sales / performance plans at the department level and coordinate with finance dept in company wide budgeting,
  • Monitor and report weekly on key ecommerce performance metrics
  • Create and manage core set of weekly, monthly and annual ecommerce reports and communicate key insights to broader teams and stakeholders.
  • Generate insights from multiple data sources to answer business questions on category, geography, demographic, and other customer centric metrics.
  • Analyze web site user flows and user experience, identifying successful elements of the user journey and suggesting improvements on a regular basis.
  • Participate in digital marketing performance analysis with digital marketing team and help analyze performance and attribution
  • Work with Ecommerce Marketing, Merchandising, Creative, Copy, and Development teams to help build the business and create a world class user experience.


  • At least 3 years professional experience in digital data analysis.
  • Expert-level experience with Google Analytics and/or other digital analytics platforms.  Power BI experience a plus.
  • Strong skills in creating visually impactful data reporting that can communicate key insights without creating non-actionable data noise.
  • Knowledge of E-commerce related services and retail business in general.
  • Communicates openly and effectively, both verbally and electronically, asking questions and giving input in a very team orientated structure.
  • Strong time management and passion for innovation in data analytics.

Note: Shinola is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.




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